Most used social media platforms Saudi Arabia 2022, by share of users

With an 87.4 percent user share in 2022, Whatsapp was the most popular social media platform in Saudi Arabia. For that year, the total number of social media users in the country was approximately 29.5 million.

 Social media usage in Saudi Arabia

In Saudi Arabia, WhatsApp was the most popular social media platform, followed by Instagram and Twitter. The number of WhatsApp users in Saudi Arabia is expected to grow steadily between 2023 and 2028. After the fifth consecutive year of growth, the WhatsApp user base is expected to reach 17.29 million users, a new high in 2028. Notably, the number of WhatsApp users has been steadily increasing in recent years. In 2022, the primary reason for using social media in Saudi Arabia was to stay in touch with friends and family, followed by filling spare time.  

Social media usage during Ramadan 

     In 2022, Muslim respondents in Saudi Arabia indicated they used social media to learn about new things they were interested in and to send greetings during Ramadan. During Ramadan, a lower percentage fewer respondents used social media to watch live videos by celebrities and publishers. Furthermore, during the same year, Muslim respondents in Saudi Arabia reported using social media to find shopping deals and promotions during Ramadan. In comparison, a lower proportion of respondents used social media to seek shopping advice from others during Ramadan.